• Overview

    Since 2007, the Ohio Workforce Coalition brings together leaders from education and training institutions, economic and workforce development organizations, business and industry, labor, and human service providers. The Coalition promotes public policies that build the skills of adult workers, meet employer skill needs, and strengthen the workforce system to ensure opportunity and prosperity for Ohio families.
  • June 2010
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Ohio Means Jobs is coming to your area

Earlier this week ODOD and ODJFS released this statement about the OMJ brand in local areas:

Sent To:
Local Workforce Investment Board (WIB) Chairs
WIB Directors

CC:
One-Stop Operators
WIA Administrative Entities
WIA Fiscal Agents
Ohio’s Workforce Development Community

In January, the Governor charged his State Workforce Policy Advisory Board to develop a strategic, coordinated plan of action that builds upon the success of Ohio Means Jobs (OMJ). This charge included adopting a unified brand for Ohio’s Workforce System to ensure that the Board, our state workforce agencies, and local workforce leaders have aligned priorities and work in a way that best maximizes effective workforce strategies. As a first step, the Board’s Marketing Committee and Executive Committee passed a resolution to develop an outreach campaign promoting Ohio Means Jobs as the consolidated point of entry to Ohio’s Workforce System. OMJ will serve as a central management information system integrating all workforce programs, and will include employer services, under one application, as well as serve as the official umbrella brand for Ohio’s Workforce System (please see attached).

Over the past few months, a Marketing Committee ad-hoc work group has met to develop implementation strategies and a marketing framework/plan of action (to include logo design, new Web site design, outreach strategies, etc.). The Ohio Means Jobs brand is an affiliate or linking brand and represents a network of Ohio’s workforce services. When a local One-Stop identifies itself as an “Ohio Means Jobs Affiliated Partner”, customers will know that the One-Stop is part of a statewide workforce system. Ohio Means Jobs will provide a tool to customers not familiar with the current structure and/or a local or state workforce brand to find workforce services and resources easily by researching a common name. Attached you will find the new OMJ logo for use.

Although the official launch of the new OMJ Web site and implementation plan (including both the style guidelines and policy for implementation) will not be rolled out until late summer, we are encouraging local areas to begin utilizing the new “Ohio Means Jobs Affiliated Partner” logo as new marketing/printed materials are developed.

Please note – We ask that you notify us, through an email to Mark.Birnbrich@jfs.ohio.gov before using the logo or if you are already using the logo.  This will help us track how and when the logo is being utilized.

If you have any questions about where we are with the process, please don’t hesitate to call or e-mail.

Daniel Reynolds
Director
Workforce and Talent Division
The Ohio Department of Development
614.466.4271
Daniel.Reynolds@development.ohio.gov

John Weber
Deputy Director
Office of Workforce Development
The Ohio Department of Job and Family Services
614.466.9494
John.Weber@jfs.ohio.gov

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